This course will provide practical experience in identifying appropriate measurement tools and analyzing the data that will lead in improving customer satisfaction. The training course provides a review of ISO 9001:2008 Para 8 and an introduction to three levels of tools/techniques useful in measurement, data analysis and continual improvement. It will provide insights into how measurement, data analysis, and continual improvement lead to process control, product conformity, and, ultimately, customer satisfaction. The participants will learn to confirm levels of effectiveness and efficiency for measurement, data analysis, and continual improvement activities.